Annual Probability of Having Cosmetic Surgery
~2%
Annual probability in US
About 2% of Americans have some form of cosmetic procedure each year, totaling over 26 million procedures annually.
The American Society of Plastic Surgeons reported over 26 million cosmetic procedures performed in the United States in 2023, including both surgical and minimally invasive procedures. This means roughly 2% of the adult population has at least one cosmetic procedure per year. The cosmetic surgery industry has grown by about 54% since 2019.
The most popular minimally invasive procedures are botulinum toxin injections (Botox, 9.1 million procedures), dermal fillers (5.1 million), chemical peels (1.4 million), laser hair removal (1.2 million), and microneedling (1 million). The most common surgical procedures are liposuction (350,000), breast augmentation (298,000), tummy tuck (268,000), blepharoplasty/eyelid surgery (251,000), and rhinoplasty (221,000).
Women account for about 92% of all cosmetic procedures, though male cosmetic procedures have increased 29% in the past five years. The average cost varies widely: Botox averages $528 per session, breast augmentation $4,500-$8,000, and rhinoplasty $5,500-$10,000. Complication rates for surgical procedures range from 1-5%, with infection, scarring, and asymmetry being the most common. Social media has been cited as a significant driver of increased demand, particularly among younger demographics.
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